About Us

IT IS TIME Africa tells her own story. It is time Africans know their identity. IT IS TIME!

Think about it…In recent decades, the emergence of sizeable African diaspora communities within Africa, Europe, America, and beyond has resulted in the loss of traditional knowledge of African cultures. At the same time, the westernisation of African countries has also threatened to erase these traditions. That is why we have created this platform – to preserve and celebrate the centuries-old customs and traditions that make Africa unique and special. We also hope our program can help bridge the gap between African countries and communities, fostering a sense of unity and connection. This journey is truly one of cultural discovery and identity exploration. 

Therefore, to truly understand and appreciate our culture, it is not enough to showcase its surface-level traditions and basic language. That is why we also discuss personal experiences and reflect on what it means to be African. These reflections are shared in our “BeingAfrican Confidence” coaching sessions. To truly embrace our culture, one must also understand and consider the emotions and experiences of the people who live it.

Our company was founded on the belief that it is imperative to have a thorough understanding of our traditions and cultures, not just for ourselves but also to pass on to future generations. We believe that having a sense of history and cultural belonging is crucial for individuals to know and understand their identity, place, and power in the world.  

Our team values transparency and honesty, and we are committed. We are truly fortunate to be able to do what we love every day, and we hope that our passions and dedication are evident in all that we offer. We are grateful that you have visited our site, and we hope you will consider supporting us by sharing our social media links and subscribing to our educational videos. Your support will help us continue to create valuable and informative content.